Privacy Policy

1. Who we are

Arakhne ("we", "us") operates arakhne.in, a generative commerce platform for AI-designed merchandise. This policy explains how we collect, use, and protect your data.

2. Data we collect

• Browsing data: Anonymous device fingerprint, designs viewed, liked, or skipped, search queries, and dwell time. Used to personalise your feed.
• Order data: Name, email, phone, shipping address, and payment status. Collected at checkout to fulfil your order.
• Analytics: We use Google Analytics and the Meta Pixel to measure site traffic and ad performance. These services may set cookies. See their respective privacy policies for details.

3. How we use your data

• To personalise the design feed to your taste
• To process and ship your orders via our print-on-demand partner (Qikink)
• To send order confirmation and shipping updates via email
• To measure and improve ad campaigns

4. Data sharing

We share data only with:

• Qikink — shipping name, address, phone, and email to fulfil print-on-demand orders
• Cashfree — payment processing (we never store card details)
• Google Analytics & Meta — anonymised browsing events for analytics and ad measurement

We do not sell your personal data.

5. Data retention

Browsing interactions are retained indefinitely to improve recommendations. Order data is retained for 3 years for accounting and support purposes. You can request deletion by emailing us.

6. Cookies

We use first-party local storage for your anonymous fingerprint and saved preferences. Third-party cookies may be set by Google Analytics and the Meta Pixel.

7. Your rights

You may request access to, correction of, or deletion of your personal data at any time by emailing helpdesk@arakhne.in.

8. Contact

For privacy-related queries, email helpdesk@arakhne.in.